Alastair Campbell contends that the government must actively narrate its strategy to the public to prevent media focus from shifting to trivial matters.

“I always Define strategy and strategic communication in the modern age because the media is so difficult because it is biased against against labor you have to constantly be devising executing and narrating strategy all at the same time”

Rory Stewart argues that Keir Starmer's government lacks a clear strategic narrative or vision to distinguish their goals from the previous administration.

“my problem with Kama is that there isn't such a good story that he's got between what went wrong and what he's going to do to sort it out”