Using the 'late-night FM DJ voice' is a practical way to calm oneself down and reduce negative emotions during heated conversations.

“So if I get bent out of shape and conversation gets heated, I'll switch into that voice with the intention of calming you down, because that's the hostage negotiator's voice. But it'll calm me down, too.”

Rishi Sunak's repetitive messaging creates an inauthentic impression.

“I suppose that's right but I said a couple of weeks ago in the podcast that I feel there's something deeply inauthentic about R sunak because he it's like he's been given a script okay and I really felt that strongly tonight”

Information should be abandoned in favor of guilt-based and emotional appeals because factual arguments are ineffective at convincing parents to stay home.

“informational influence is the lowest level of influence there's nobody cares right I can tell you right now you probably shouldn't do invest cuz compound interest you don't care nobody cares oh this amount of body fats fat nobody cares stop using informational influence that's what experts should l”