The rapid pace of content consumption on the internet forces artists to constantly release new music to remain relevant, which can conflict with the slower creative timelines typical of R&B.

“if you don't put music out for 6 months, [ __ ] you where you been at? You know what I'm saying? But for us as artists, a 6 months, that's that's a small campaign. It might take, especially in R&B, it might take 6 months for people to even know you got a joint”