Product-market fit is established when a product achieves strong, organic, word-of-mouth growth without relying on artificial advertising.

“we weren't doing any sort of marketing, no advertising. It was all sort of organic word of mouth, virality of the product, people using the product and sharing it with others where we for the first time really felt this pull like we didn't have to do anything. Product was just growing”

Product-market fit changes the experience of running a business from the struggle of pushing a boulder uphill to the momentum of having a boulder chase you downhill.

“starting a business usually feels like pushing a boulder up a hill and you make progress but if you rest then the boulder roll rolls back down on you but sometimes when you have product Market fit if you should be so lucky the boulder is chasing you and you are sprinting down the hill”