Anitta argues that celebrities often maintain a false persona and struggle with insecurities because they feel they must constantly be 'hot' or relevant to avoid being considered a failure.

“So, I was just so scared to be dead. I want to be hot. I don't want to be dead. I have to be hot. And to me it was very like like that instead of like enjoying and having fun with the moment, I was just like, "Okay, how do I maintain this?" Because now everybody's going to say that I'm not hot anymo”