Marques Brownlee argues that unskippable ads will be financially successful for Instagram because they will prioritize advertiser revenue over user retention.

“what's going to happen is everyone is going to complain about them obviously but Instagram will observe as the business Minds that they are how many people leave versus how many people say they're going to leave but don't and just keep using it and then they make more money from the unskipable ads”

Advertisers should post content organically first and only use paid media on the pieces that perform well to reduce financial risk.

“Meaning, you should always post every piece of content you make for a sale or an ad organically first. If it does well in views compared to your norm that's what you start running media on.”