She contends that fragrance is a significant and pervasive source of toxins, often masking endocrine disruptors and carcinogens.

“the seemingly innocuous little term on the ingredients list fragrance or parfume can contain a huge number of chemicals it's hidden behind this umbrella term because by law in Europe and in the US manufacturers do not have to disclose this”

Consumers should minimize exposure to toxins found in food packaging, plastics, and skincare products to protect their reproductive health.

“my ideal is if you have a farmers market near you which not everyone has the Good Fortune to have you go to that farm market and you buy it in the simplest most primitive form possible out of the ground if possible take it home wash it and then don't put it in plastic”

Exposure to environmental toxins from birth, including heavy metals and chemicals, is a significant and overlooked driver of immune system dysfunction and autoimmune disease.

“The average newborn baby today, Jay, has 287 toxins in their umbilical cord blood before they take their first breath including stuff that's been banned for years like DDT and dioxin, PCBs, phthalates, flame retardants, lead, mercury, pesticides, herbicides.”

Dr. Shah believes that man-made environmental toxins are significant contributors to chronic disease and must be mitigated to prevent negative health outcomes.

“There's 150,000 plus toxins in our environment that have never been here before. And the reason we use the word toxin or toxic is because they do cause biological problems. They do cause hormone dysregulation, for example. They cause plaque in our arteries. all things that could eventually pile up a”

The modern consumer environment is heavily saturated with harmful substances, creating an overwhelming and dystopic reality that demands a call to action for personal agency.

“you can read this book and and and basically the thesis is is like everything we use, buy, eat, wear, everything we sleep on, everything we use to keep cool or clean ourselves or our stuff is is bad and is trying to kill us, right?”

Modern life exposes individuals to a constant, cumulative burden of chemicals, from everyday products to personal care, that necessitates proactive awareness to manage health risks.

“So it's things that you're doing, living your modern-day life and not realizing have kind of a a punch to your system, your life that you're not realizing. You have, you know, people having more and more depressive disorders, more and more endometriosis for women like”