Modern film production has suffered because corporate executives prioritize algorithmic and market-driven content over the creative vision of individual artists.

“That's the whole problem with Star Wars and most Hollywood films generally. They are constructed in corporate boardrooms by non-creative people who are trying to figure out how to monetize a brand. No good movie has ever been made that way or could be made that way.”

The film industry is experiencing a shift in consumer behavior caused by trends that were present before the pandemic but were significantly accelerated by it.

“you know what we're experiencing across the whole media landscape really are the um the the trends that were really put in motion before the pandemic but were accelerated by that. So we're seeing a shift in consumer behavior which is driving you know a lot of um rethinking and reshaping of our busin”