In this powerful Business Mastery conversation, Tony Robbins sits down with Anastasia Soare — founder of Anastasia Beverly Hills — to break down what it really takes to build a billion-dollar brand from nothing. Anastasia escaped Communist Romania in 1989 with no money, no English, and a three-year-old daughter. She arrived in Los Angeles at 31, started her business at 40, and went on to build Anastasia Beverly Hills into a $3 billion global company while creating an entirely new category in the beauty industry. In Part 2 of this conversation, Tony and Anastasia go deeper into the mindset behind that success — the 12 years she spent traveling to Nordstrom stores every weekend to prove her concept, the Golden Ratio technique that revolutionized eyebrow shaping, and the relentless commitment to quality that allowed her brand to stand out in a crowded market. They also discuss how to survive market shifts, adapt during crises like COVID, compete when others copy your success, and why the problems you face as an entrepreneur are often proof that you’re growing. The episode concludes with a powerful live Q&A where Tony is joined by both Anastasia and Spartan founder Joe De Sena. Together they answer raw questions about grit, leadership, raising resilient children, and staying hungry even after you’ve achieved success. This isn’t just a beauty story. It’s an immigrant story. It’s a story about starting late — and refusing to quit. As Anastasia says: “If you believe in your product, don’t you ever give up.” If you’ve ever thought, it’s too late to build something extraordinary — this conversation will change your mind. Want to experience transformational growth for your own business? Join Business Mastery, happening virtually and in person from August 12–16, 2026, to learn directly from Tony Robbins and world-class faculty. 🎟️ Secure your spot to Business Mastery here: https://tonyr.co/4cB5IkU Watch more videos like this 👇 Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire: https://youtu.be/gllBTMRK8uU Business Motivation To STOP Struggling & Start Growing Instead: https://youtu.be/ssgHDCsACTw Most Beginner Investors Miss This VERY Important Strategy: https://youtu.be/vfkFFC_ZNwU The Sustainable Water Brand Taking Over Stadiums, Airports & 7-Elevens: https://youtu.be/y9kwXv9PJuY --- Step into the world of elite entrepreneurs and operators and learn how to scale, systemize, and optimize your business for long-term success. This is where strategy meets psychology—and where businesses transform from stressful to scalable. 📍 Where: • In-Person: Palm Beach, Florida • Virtual: Attend from anywhere in the world 🗓️ When: August 12–16, 2026 🎟️ Reserve your spot: https://tonyr.co/4cB5IkU 🔥 Join Tony Robbins at Business Mastery, a powerful 5-day immersive experience designed for business owners, CEOs, and leaders who want to grow smarter—not just harder. This event dives deep into the financial, operational, leadership, and mindset systems that drive world-class companies. Over these five transformational days, you’ll learn how to: - Master business finance, cash flow, and profit drivers - Build scalable systems that run without burning you out - Make high-level decisions with clarity and confidence - Optimize operations, marketing, and team performance - Shift from operator to true business owner 💥 This isn’t theory, it’s real-world strategy used by top-performing businesses worldwide. If you’re ready to increase profitability, create freedom, and build a business that supports the life you want, Business Mastery is your next move. 👉 Secure your seat now: https://tonyr.co/4cB5IkU Subscribe: https://www.youtube.com/TonyRobbinsLive?sub_confirmation=1 Join "The Edge" - Tony Robbin's FREE weekly newsletter: https://tonyr.co/3YJ0m2L Follow Tony Robbins: Facebook: https://www.facebook.com/TonyRobbins Instagram: https://instagram.com/tonyrobbins/ TikTok: https://www.tiktok.com/@tonyrobbins Twitter: https://twitter.com/tonyrobbins LinkedIn: https://www.linkedin.com/in/officialtonyrobbins Website: https://www.tonyrobbins.com/ Tony Robbins is a #1 New York Times best-selling author, entrepreneur, philanthropist, and the nation's #1 Life and Business Strategist. For more than four and a half decades, more than 100 million people from 195 countries have enjoyed the warmth, humor, and transformational power of his business and personal development events. Mr. Robbins is the author of seven internationally bestselling books, including three #1 New York Times bestsellers: Money: Master the Game, Unshakeable, and Life Force. He created the #1 personal and professional development program of all time, and more than 10 million people have attended his live seminars.