Why do so many people with talent and opportunity never follow through — while others build movements? In Part 1 of this Business Mastery 2026 conversation, Tony Robbins sits down with Joe De Sena, Founder & CEO of Spartan, the global endurance brand that’s pushed millions of people to test their limits across 40+ countries, to unpack the mindset, resilience, and decision-making required to build a global business from the ground up. Joe shares how nearly losing everything during the pandemic reshaped his leadership, why “fire, ready, aim” beats waiting for the perfect plan, and how deliberately choosing discomfort builds the mental toughness required to lead at scale. Together, Tony and Joe explore why most people quit before they ever begin, how to iterate your offer until the market responds, and why mission-driven leadership outperforms motivation when the pressure is on. This is a must-watch for entrepreneurs, founders, and leaders — and for anyone who wants to build something meaningful without waiting for ideal conditions. Want to experience transformational growth for your own business? Join Business Mastery, happening virtually and in person from August 12–16, 2026, to learn directly from Tony Robbins and world-class faculty. 🎟️ Secure your spot to Business Mastery here: https://tonyr.co/4cB5IkU Watch more videos like this 👇 The Sustainable Water Brand Taking Over Stadiums, Airports & 7-Elevens: https://youtu.be/y9kwXv9PJuY Joe Gebbia Took Airbnb from Failing Startup to $85 Billion/Year: https://youtu.be/isqikh4v51s Stop Chasing Money, Start Adding Value w/ The School of Hard Knocks: https://youtu.be/9HIh_UYLeKQ Business Motivation To STOP Struggling & Start Growing Instead: https://youtu.be/ssgHDCsACTw --- Step into the world of elite entrepreneurs and operators and learn how to scale, systemize, and optimize your business for long-term success. This is where strategy meets psychology—and where businesses transform from stressful to scalable. 📍 Where: • In-Person: Palm Beach, Florida • Virtual: Attend from anywhere in the world 🗓️ When: August 12–16, 2026 🎟️ Reserve your spot: https://tonyr.co/4cB5IkU 🔥 Join Tony Robbins at Business Mastery, a powerful 5-day immersive experience designed for business owners, CEOs, and leaders who want to grow smarter—not just harder. This event dives deep into the financial, operational, leadership, and mindset systems that drive world-class companies. Over these five transformational days, you’ll learn how to: - Master business finance, cash flow, and profit drivers - Build scalable systems that run without burning you out - Make high-level decisions with clarity and confidence - Optimize operations, marketing, and team performance - Shift from operator to true business owner 💥 This isn’t theory, it’s real-world strategy used by top-performing businesses worldwide. If you’re ready to increase profitability, create freedom, and build a business that supports the life you want, Business Mastery is your next move. 👉 Secure your seat now: https://tonyr.co/4cB5IkU Subscribe: https://www.youtube.com/TonyRobbinsLive?sub_confirmation=1 Join "The Edge" - Tony Robbin's FREE weekly newsletter: https://tonyr.co/3YJ0m2L Follow Tony Robbins: Facebook: https://www.facebook.com/TonyRobbins Instagram: https://instagram.com/tonyrobbins/ TikTok: https://www.tiktok.com/@tonyrobbins Twitter: https://twitter.com/tonyrobbins LinkedIn: https://www.linkedin.com/in/officialtonyrobbins Website: https://www.tonyrobbins.com/ Tony Robbins is a #1 New York Times best-selling author, entrepreneur, philanthropist, and the nation's #1 Life and Business Strategist. For more than four and a half decades, more than 100 million people from 195 countries have enjoyed the warmth, humor, and transformational power of his business and personal development events. Mr. Robbins is the author of seven internationally bestselling books, including three #1 New York Times bestsellers: Money: Master the Game, Unshakeable, and Life Force. He created the #1 personal and professional development program of all time, and more than 10 million people have attended his live seminars. Anthony Robbins is the chairman of a holding company comprising more than 110 privately held businesses with combined sales exceeding $7 billion a year. He has been named in the top 50 of Worth Magazine’s 100 most powerful people in global finance for three consecutive years, honored by Accenture as one of the "Top 50 Business Intellectuals in the World''; by Harvard Business Press as one of the "Top 200 Business Gurus"; and by American Express as one of the "Top Six Business Leaders in the World" to coach its entrepreneurial clients. Fortune’s recent cover article named him the “CEO Whisperer.”