In this episode of the Soul & Science podcast, Founder and CEO of ready-to-drink cocktail brand Gay Water Spencer Hoddeson is joining us to teach us why stellar community engagement is the key to success in today’s marketing world.  Spencer is far more than a founder and beverage aficionado. He started his career in the marketing and brand department at Yahoo and worked his way to leading the entire team. Shortly after, he found himself as a top social media influencer. Now, Spencer is crafting a new beverage for and by the queer community.  In today’s episode, you’ll learn:  How brands can create products that serve an established community rather than trying to build one from scratch  Why many younger audiences expect brands to be mission and purpose-driven before they become consumers Why connecting and engaging with your audience in organic ways is like rocket fuel for growth Brought to you by Mekanism.