Julia Perez, CMO at OWYN, is a New York born, Miami-based marketing executive with a deep understanding of high-growth, healthier-for-you food and beverage startups. With more than 10 years of experience working for brands like Red Bull, Hain Celestial, RSP Nutrition, and CORE Water, it’s actually kind of her superpower. Her continued success in the health and wellness space led her to the role of Chief Marketing Officer at OWYN, which stands for Only What You Need, a plant-based nutrition company best known for its ready-to-drink protein shakes. OWYN is currently the #1 best selling plant protein shake in the US. In this episode you’ll learn: How OWYN is cleaning up the sports nutrition industry with transparency, education, and empowering messaging Where Julia stands on the Ozempic trend and how OWYN fits in Why you shouldn’t forget about the big picture when looking at segmented data The value of being an early adopter and in love with your industry Brought to you by Mekanism.