What's the one goal when talking with potential clients to win them over? Appreciate and understand the client's dilemma. Understand how relationships work so you can get and keep more clients. We spend a lot of time reading and learning about business, finance, politics, health, but we spend almost no time intentionally learning how relationships work, and how we can be better at them. That seems strange to me, since almost every aspect of our world is, actually, based on relationships. We can be pretty good at the beginning of relationships - but as relationships become long-term, and more complex, we find ourselves getting stuck in conflict, shocked by endings, and incredibly frustrated with why relationships are so confusing and infuriating. Wesley Anne Little, LPC Specializing in Couples and Relationship Attachment www.wesleyannelittle.com instagram @wesleyannelittle 02:08 - How Wesley got introduced to The Futur 05:06 - The tools Wesley brings that are different from Chris’ 09:40 - Abandon all the agenda. People have to feel heard and understood and how this applies to clients 12:30 - How to strengthen your relationships with your clients 13:35 - 3 tactical things that you can demonstrate that you understand them 16:15 - The difference between high value questions and low value questions 19:30 - How to mitigate mirroring strong emotions with clients? 25:08 - How Wesley approaches giving advice 29:12 - How creatives can apply some tactics from Wesley when we feel strong emotions dealing with a client? Design will save you from doing a million expensive mistakes. We need how to the business and design part 36:45 - How to navigate from $500 to $5,000 38:00 - ROLEPLAY dealing with a low baller 45:03 - Melinda discusses the differences between Wesley’s approach and Chris’ approach 48:10 - How do I know when I’m asking too many questions? I feel like I’m interrogating them 53:00 - Are there ways the client and I can recognize that we’ve arrived at the conclusion? 58:37 - If a client makes a racist or sexist comment how might you take it and move forward in a positive manner? 1:02:00 - Sheima’s personal experience with sexism and if it’s worth keeping that relationship 1:08:10 - Books/Resources that creatives can take in for better communication 1:11:00 - How do you respond to sexism while working in house? 1:17:51 - What’re some tools and frameworks to understand your self worth? 1:22:02 - The stigma behind getting therapy Books and resources mentioned Hold Me Tight - https://amzn.to/2BssP1n The Seven Principles for Making Marriage Work - https://amzn.to/31zWSyP Peak - https://amzn.to/33QNLLq Open Path Therapy - https://openpathcollective.org/ Never Split the Difference - https://amzn.to/2P8Ol32 === 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklist Essential Design Books: https://bit.ly/futur-design-books Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: http://share.epidemicsound.com/thefutur Artlist: http://bit.ly/2uWdna7 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song— Adam Sanborne