Will Ahmed is the founder of Whoop, the fitness monitoring app worn by LeBron James and Michael Phelps, and which goes toe to toe with Apple, Google and Amazon. Topics: 0:00 Intro 02:02 Early years 04:00 What was it that made you obsessed with optimising performance? 08:26 Are you a curious person? 15:43 Your business becoming your identity 18:19 How to stay calm in the chaos 23:26 Did you have doubt in the early days? 27:28 Co-founders 31:50 The most difficult time for you 40:05 Like style hacks - your day to day routines 47:28 Heart rate variability 52:36 Blue light blocking 57:57 Strain on the body 01:04:41 Employee sleep bonus 01:06:10 How do you keep your innovative nature when growing 01:09:37 Focusing 01:17:35 Competition 01:25:55 The importance of the right investors 01:27:26 We both hate networking 01:28:18 Listening to feedback with a different perspective 01:32:02 Being counterintuitive 01:34:01 Were you wrong about anything with Whoop? 01:35:48 Offers to buy whoop 01:39:19 Whats next 01:41:20 The last guest question Are you ready to think like a CEO? Gain access to the 100 CEOs newsletter here: ⁠https://bit.ly/100-ceos-newsletter Will: https://bit.ly/3VX7chq Whoop: https://bit.ly/3F46h97 Wait list for The Diary: https://bit.ly/3fUcF8q Join this channel to get access to perks: https://bit.ly/3Dpmgx5 Listen on: Apple podcast - https://apple.co/3TTvxDf Spotify - https://spoti.fi/3VX3yEw Follow: Instagram: https://bit.ly/3CXkF0d Twitter: https://bit.ly/3ss7pM0 Linkedin: https://bit.ly/3z3CSYM Telegram: https://g2ul0.app.link/SBExclusiveCommunity Sponsors: Amex - https://bit.ly/3TATNKc Huel - https://g2ul0.app.link/G4RjcdKNKsb Mercedes-Benz - https://bit.ly/3yXTQI1 Craftd - https://g2ul0.app.link/gZ8in6Dsvsb