The world's top storyteller, Matthew Dicks, reveals why most stories fail and his proven BABC framework that hooks any audience. In this video, we walk through the storytelling techniques you need to make yourself impossible to ignore. The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday you can immediately apply to business and life. https://fs.blog/newsletter/ My New York Times Bestselling book: Clear Thinking (https://geni.us/FG4odAE) The encyclopedia of big ideas from the big disciplines https://fs.blog/tgmm/ Follow me: Twitter: https://x.com/ShaneParrish Instagram: https://www.instagram.com/farnamstreet LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ABOUT THE KNOWLEDGE PROJECT Like the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Andrew Huberman, Daniel Kahneman, Jim Collins, Esther Perel, Patrick Collison, and more.