Craig Francis - a hunting- and outdoors-focused creative professional best known today as Vice President of Brand (Brand Development/Marketing) at ULTRAVIEW Archery. Craig has a long history in the outdoor/hunting creative world, he’s worked in content creation, photography, storytelling, and brand strategy for over a decade, collaborating with numerous well-known outdoor and hunting brands prior to and outside of his work with ULTRAVIEW. Join us for a conversation about marketing, social strategy, and creative insights of various outdoor industries. Follow Craig: https://www.instagram.com/craigfranciscreative/ Listen on: Spotify: https://spoti.fi/3XCm31n Apple Podcast: https://apple.co/3Dm6ClE Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Timestamps: 00:00:00 – Why ULTRAVIEW is Deemed the Hottest Archery Sight 00:06:53 – Marketing, Creatives, and Industry Growth & Downfalls 00:25:22 – Corporate Games, Communication, and Structure 00:35:26 – Stories that Create a Feeling 00:58:15 – Craig’s Top Tier Goal for ULTRAVIEW 01:02:01 – Reaching the Consumer Through Content & Social Strategy 01:07:37 – USA Manufactured Products & Brand Experience 01:15:49 – Becoming a Hunting Influencer … the Right Way 01:32:31 – Marketing Strategies with Releasing Bows 01:40:07 – AI, 3D Models, and the Real Deal 01:45:47 – Grip N Grins & Respecting Animals While Pursuing an Influencer Role 02:02:00 – Up and Coming Influencers in Hunting 02:06:13 – Cam’s Legacy within the Hunting Industry 02:09:02 – F**k, Marry, Kill: Single Bevel, Expandable, and Fixed Blade 02:15:55 – Wounded Archery Animals: Processing the Feel of Failure 02:28:55 – Telling a Great Story: New Product Innovations, Bow Weight, & Speed 02:42:56 – The Acquisition of Status 02:48:04 – Website & Social Media Optimizations 02:55:02 – Final Thoughts Thank you to our sponsors: Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 10% your order MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off Good Ranchers: https://www.goodranchers.com/ use code CAMERON for $25 off your first order Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off optics Ketone IQ: https://www.ketone.com/Cam use code CAM for 30% off your first subscription #keephammering #camhanes