
Kelley Earnhardt Miller sets out to learn more about the NASCAR Cup team business model with a person she has a lot of history with, RFK co-owner and former JR Motorsports racer Brad Keselowski. After years of success behind the wheel and a foray into team ownership through his NASCAR Truck outfit Brad Keselowski Racing, Brad decided to step away from his spot at Team Penske to take a part ownership role at Roush Fenway Racing. Brad explains that his passion for having control in all aspects of a race team’s operations inspired him to take on the role at RFK, and he loves being able to contribute to other peoples’ success. After dropping his children off at school, Brad rolls into RFK’s shop daily and does a shop floor walk before taking on the day's meetings. He also enjoys having lunch with different team members as he believes food brings people together and the conversations are informative. Brad and Kelley discuss the difficulties of being an owner and driver and when you have to wear one hat or the other. Brad explains that he feels he can depend on his managers to make day-to-day decisions, allowing him to focus on the big-picture direction of the team and take time to concentrate on being behind the wheel. Brad also reveals good qualities he’s picked up from other team leaders in the past that inform the way he performs at RFK, and how it’s important to know the costs of everything the team needs to operate. The conversation also covers threats to the Cup ownership landscape, the art of appreciating employees, and Brad’s goals for RFK in the next five years. Chapters: 00:00 The Balancing Act of Racing and Ownership 03:09 Navigating Information Sharing in Business 05:53 The Rewards of Team Ownership 09:09 Daily Life of a Team Owner 11:51 Managing Dual Roles: Driver and Owner 15:14 Authority, Autonomy, and Accountability in Management 17:55 The Importance of Diverse Skills in Leadership 21:12 Lessons from Driving to Ownership 24:08 Financial Insights and Budget Management 26:53 Threats and Opportunities in NASCAR Ownership 29:49 Innovations and the Future of RFK Racing 39:26 The Impact of 3D Printing in Racing 41:39 Investing in People: The Key to Success 42:36 Work-Life Balance in the Racing Industry 44:27 Goals and Growth for RFK Racing 46:20 Corporate Partnerships and Their Significance 47:15 The Playoff Format: A Double-Edged Sword 49:28 NASCAR's Evolving Championship Format 53:13 The Importance of Maturity in Racing 56:25 Lessons from Business Leadership 01:01:20 Trophy Traditions and Their Significance Follow Dirty Mo Media Facebook: https://www.facebook.com/DirtyMoMedia Twitter: https://twitter.com/DirtyMoMedia Instagram: https://www.instagram.com/dirtymomedia TikTok: https://www.tiktok.com/@dirtymomedia_ All About Dirty Mo Media: https://www.dirtymomedia.com

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