India produces more films than any other country and turned cricket into a multi-billion dollar sport. And yet it hasn’t built a strong global audience. In this episode of Emerging, Haslinda Amin sits down with JioStar’s Uday Shankar to discuss whether India can replicate the soft power success of places like China and South Korea. Watch Bloomberg Vodcasts: https://www.youtube.com/playlist?list=PLe4PRejZgr0MS0Tqk_zQl1LVVTdWuH2Di Subscribe to Bloomberg Podcasts: https://bit.ly/BloombergPodcasts Visit us: https://www.bloomberg.com/podcasts Visit our other YouTube channels: Bloomberg Television: https://www.youtube.com/@markets Bloomberg Originals: https://www.youtube.com/bloomberg For coverage on news, markets and more: http://www.bloomberg.com/video