Rich sits down with documentary filmmaker Louie Psihoyos to talk about harnessing the power of film to ignite social change, challenge cultural norms, and protect the planet. To read more about Louie and peruse the full show notes, go here👉🏾https://bit.ly/richroll792 ✌🏼🌱 - Rich RICH ROLL X ON https://www.on-running.com/en-us/stories/rich-roll LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: http://bit.ly/rrpitunes Spotify: http://bit.ly/rrpspotify Google: http://bit.ly/rrpgooglepods Meal Planner: http://meals.richroll.com Voicing Change Book: http://richroll.com/vc Clips Channel: https://www.youtube.com/c/RichRollPodcastClips Newsletter: http://bit.ly/rollcallemail CONNECT WITH RICH ✩ Website - http://richroll.com​ ✩ Rich Roll Podcast - https://richroll.com/all-episodes/ ✩ Instagram - https://www.instagram.com/richroll/ ✩ Twitter - https://twitter.com/richroll ✩ Facebook - https://www.facebook.com/richrollfans ✩ Strava - https://www.strava.com/athletes/14443?oq=rich ✩ Memoir: Finding Ultra - https://www.richroll.com/shop/books/finding-ultra/ ✩ Meals - http://meals.richroll.com​ ✩ Cook - The Plantpower Way - https://www.richroll.com/shop/books/the-plantpower-way-signed/ ✩ Italian! - The Plantpower Way: Italia - https://www.richroll.com/shop/books/the-plantpower-way-italia-signed/ ✩ Support - https://www.patreon.com/richroll FILMED AND EDITED BY BLAKE CURTIS & DAN DRAKE https://www.blakecurtis.net/ https://www.dandrake333.com/ 00:00:00 Intro 00:09:16 The Power of Marketing and Branding 00:12:20 Power of Storytelling 00:14:29 The Cove Documentary 00:21:27 Urban Ore: Making Untold Stories Interesting 00:25:04 The Conflict of Digital Rights 00:25:36 Meeting Innovators and Shooting Covers for Fortune 00:27:17 Jim Clark and the World's Largest Sailing Boat 00:28:43 Building the Best Underwater Camera 00:32:56 Starting the Oceanic Preservation Society 00:34:56 Finding an Emotional Hook to the Big Picture 00:38:49 Toxic Dolphin Meat 00:43:41 The Cove and "Culinary Imperialism" 00:46:09 Impact of Mercury Poisoning on Louie 00:49:47 Transition to Veganism 00:51:36 The Power of Storytelling in Creating Social Change 00:58:01 Controversial Screening at the Tokyo International Film Festival 01:00:38 Corruption in Governing Bodies and the Need for Change 01:02:23 Progress and Challenges in the Fight Against Dolphin Captivity 01:10:55 Challenges of Remote Work 01:13:14 Impact of the Film The Game Changers 01:14:32 New Documentary Series on Food and Diet 01:18:56 The Importance of Effective Filmmaking 01:20:52 Creating Visually Captivating Scenes 01:23:38 The Value of Capturing Compelling Footage in the Field 01:28:18 The Impact of Announcing a Bust 01:31:07 The Fascinating Communication of Whales 01:39:10 Deciphering Animal Communication 01:46:13 Projection Events and Social Impact 01:51:28 Impact of Projection Events 01:53:14 The symbolism and significance of projection locations 01:54:20 The transformative power of the film The Book of Joy"" 02:00:30 The Importance of Joy in Sustainable Activism 02:02:49 Upcoming Projects: She Change and Plastic Pollution Solutions 02:03:33 Exploring the Fermi Paradox and the Great Filter 02:09:31 Credits * * * * * NEW TO RICH? Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles: http://bit.ly/otillonyt http://bit.ly/vegansglam I LOVE MAIL! SEND IT HERE: 2630 Conejo Spectrum St. Thousand Oaks, CA 91320 #richroll #richrollpodcast