For more than 30 years, Adrian Gore has been challenging conventional thinking about health, leadership, and human behaviour. As the founder of Discovery and CEO of Vitality, he's built a global business by asking a simple question: what if we designed systems that helped people become the best version of themselves? Adrian joins Jake to share the leadership principles behind that philosophy, revealing why optimism is a discipline, why ambitious goals matter, and how embracing discomfort creates meaningful change. This is a thoughtful conversation about leadership, behaviour, and unlocking long-term performance. 🚨 Partners Vitality 👉 We've partnered with Vitality because our philosophies align perfectly: healthy habits build high performance and can lead to a healthier, longer life. Find out more about health and life insurance with Vitality: https://highpfrmc.com/vitality-hp-YT Get your copy of 'The Four Principles' by Adrian Gore here: https://highpfrmc.com/Vitality_Book Adrian Gore LinkedIn: https://za.linkedin.com/in/adrian-gore HP Foundation 👉 Do you want to kick-start an evolution that will change the lives of millions of children? Find out more about the High Performance Foundation: https://hppod.co/foundation Explore offers and discounts through our other partners: https://hppod.co/partners #HighPerformance