*Want your own $100M side project? Get our guide to win your first 100 customers: https://clickhubspot.com/eld* Episode 699: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Elan Lee ( https://x.com/elanlee ) about growing Exploding Kittens from a $10K Kickstarter campaign to $100M dollar company. — Show Notes: (0:00) Humble Success: Exploding Kittens Insights (8:07) The origin story - $9M kickstarter campaign (16:17) Focus on the crowd, not the funding (20:41) Games should not be entertaining (23:52) The Kitty Test pilots (27:57) $0 marketing hacks (38:49) Pushing past the ‘no’ (41:07) Business as a game (45:32) Creativity loves constraints (54:28) Irritation is the source of innovation (59:13) Designing a game with Tim Ferriss (01:04:08) Do what never makes you bored — Links: • Exploding Kittens - https://www.explodingkittens.com/ • Paxsite - https://www.paxsite.com • Elan on TikTok - https://www.tiktok.com/@mrelanlee — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire global talent (like Shaan does) and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than their US equivalents. My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano