This week, Jason explores The Soul & Science of Entrepreneur Partnerships with Dustin Baker and Maya French, co-founders of HappyPop. As the driving forces behind Koia and now HappyPop, Dustin and Maya have redefined what it means to create purposeful products in the competitive beverage industry. Discover how their unique partnership has evolved over a decade, how they turned personal challenges into groundbreaking products, and why community is at the heart of their mission to deliver happiness and wellness to all. What’s Inside: How Dustin and Maya’s entrepreneurial chemistry fuels their success. Lessons from launching Koia, a plant-based protein drink, and HappyPop, a mood-boosting energy beverage. Strategies for building community and creating culturally relevant brands. Insights into navigating the ever-changing CPG landscape. Memorable Moments: "Great partnerships are built on trust, adaptability, and a shared mission." "Happiness isn’t just a product—it’s a commitment to making lives better." "Community is earned, not demanded, and it’s essential for brand success." Brought to you by Mekanism.