Rich Roll sits down with creativity maven Seth Godin to discuss overcoming creative blocks, embracing failure, spreading big ideas, finding purpose, and his new book 'The Carbon Almanac.' To read more about Seth and peruse the full show notes, go here👉🏾http://bit.ly/richroll728 ✌🏼🌱 - Rich LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: http://bit.ly/rrpitunes Spotify: http://bit.ly/rrpspotify Google: http://bit.ly/rrpgooglepods Meal Planner: http://meals.richroll.com Voicing Change Book: http://richroll.com/vc Clips Channel: https://www.youtube.com/c/RichRollPodcastClips Newsletter: http://bit.ly/rollcallemail CONNECT WITH RICH ✩ Website - http://richroll.com​ ✩ Rich Roll Podcast - https://richroll.com/all-episodes/ ✩ Instagram - https://www.instagram.com/richroll/ ✩ Twitter - https://twitter.com/richroll ✩ Facebook - https://www.facebook.com/richrollfans ✩ Strava - https://www.strava.com/athletes/14443?oq=rich ✩ Memoir: Finding Ultra - https://www.richroll.com/shop/books/finding-ultra/ ✩ Meals - http://meals.richroll.com​ ✩ Cook - The Plantpower Way - https://www.richroll.com/shop/books/the-plantpower-way-signed/ ✩ Italian! - The Plantpower Way: Italia - https://www.richroll.com/shop/books/the-plantpower-way-italia-signed/ ✩ Support - https://www.patreon.com/richroll FILMED AND EDITED BY BLAKE CURTIS & DAN DRAKE https://www.blakecurtis.net/ https://www.dandrake333.com/ 00:00:00 - Intro 00:01:54 - Where to Begin? / “Perfectionism Paralysis” 00:05:02 - Overcoming Creative Expression Paralysis 00:09:12 - Rich's Resistance: Writing a Book vs Hosting a Podcast 00:11:56 - Writing is a Marathon / Creating Low Stakes for Writing 00:15:39 - Meaningful Specifics 00:22:30 - Seth's Early Lessons for Success 00:25:00 - Seth's Journey to Become a Writer 00:30:19 - Elevator Questions are Better than a Pitch 00:31:16 - Ad Break 00:32:49 - Sidebar: What is Marketing? 00:38:20 - Authenticity is a Spectrum 00:40:54 - How Should the Average Person Think about Their Brand? 00:42:49 - The Stories We Quietly Tell Ourselves 00:45:24 - The Problem with Education, "Creating Compliant Cogs in an Industrial System" 00:51:50 - How Can We See Potential System Change with Current Events? 00:59:31 - What Can Be Understood About Our Toxic Public Discourse? 01:04:08 - How Can We Fix Our Problems If We Don't Have a Shared Reality of What's Going On? 01:08:25 - Seth's New Book, "The Carbon Almanac" 01:15:40 - Seth's Theories to Fix Climate Change: Carbon Checks & Eliminate Beef 01:22:23 - The Problem is a Marketing Problem 01:24:24 - The Exxon Memo 01:26:19 - Why an almanac? Seth invented the business Almanac, cheap and accessible 01:27:36 - A Problem of Convenience & Abundance 01:32:55 - What's It Going to Take to Have a Cultural Shift to Tackle Climate Change? 01:36:18 - Resistance to Making a Shift 01:38:39 - Surprising Fact: Recycling Plastic is a Fraud & Concrete is 8% of the Problem 01:41:01 - A Systems Shift Example: Leaf Blowers 01:43:13 - We're All Going to Die 01:44:25 - Enrollment 01:46:50 - Closing Thoughts * * * * * NEW TO RICH? Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles: http://bit.ly/otillonyt http://bit.ly/vegansglam I LOVE MAIL! SEND IT HERE: 29617 Agoura Rd. Agoura Hills, CA 91301 #richroll #richrollpodcast