Blockbusters like the new Superman are still beating box office records, but promoting movies is more complicated than ever. The old celebrity playbook of magazine profiles, TV chat shows and press junkets isn’t enough in an era of audience fragmentation. Publicists now have to strategize which podcasts to make time for, and whether their clients will eat chicken on YouTube with Amelia Dimoldenberg or Sean Evans. This week on The Vergecast, guest host Mia Sato talks to Vulture’s Fran Hoepfner to break down the ever-changing new media circuit, whether you’re a beloved A-lister, a formerly-beloved A-lister, or an aspiring A-lister. Then, we take a deep dive with Sarah Fackrell into a controversial legal tactic brands are using to go after online sellers hawking everything from grumpy cat T-shirts to closet hooks. #Vergecast #Podcast 00:00 Intro 00:22 Summer Blockbuster Season 00:34 Celebrity Media Strategies 01:09 IP Infringement and Legal Trends 01:24 AI Translators and Unboxing 01:37 Advertisement Break 03:59 Interview with Fran Hoepfner 04:23 New Media Circuit Explained 05:03 Celebrity Interview Formats 07:02 Traditional vs. New Media 11:03 Redemption Seekers in Media 12:43 Brad Pitt's Media Strategy 18:31 Algorithm and Media Appearances 18:52 Failed Media Appearances 22:21 Charlie XCX's Media Strategy 29:50 Impact of New Media on Journalism 32:46 Future of Media Platforms 36:55 Choosing the Ideal Show to Appear On 37:42 Admiration for Marc Maron 38:19 The Appeal of Dua Lipa's Book Club 38:42 Transition to Legal Discussion 40:29 Introduction to Schedule A Cases 42:07 Mechanics of Schedule A Lawsuits 44:20 Challenges Faced by Defendants 51:47 Judicial Responses and Concerns 01:11:56 AI Translation Tools: A Listener's Query 01:22:30 Conclusion Subscribe: http://goo.gl/G5RXGs Like The Verge on Facebook: https://goo.gl/2P1aGc Follow on Twitter: https://goo.gl/XTWX61 Follow on Instagram: https://goo.gl/7ZeLvX Follow on TikTok: http://bit.ly/42VeCVU Watch The Vergecast on YouTube: https://bit.ly/40RFRkg The Vergecast Podcast: https://bit.ly/3WQDexZ Decoder with Nilay Patel: http://apple.co/3v29nDc More about our podcasts: https://www.theverge.com/podcasts Read More: http://www.theverge.com Community guidelines: http://bit.ly/2D0hlAv Wallpapers from The Verge: https://bit.ly/2xQXYJr Shop our Verge merch store here: https://bit.ly/4kPCmEc Subscribe to The Verge: https://bit.ly/3FT6n5S Subscribe to The Vergecast on YouTube, new episodes on Tuesday and Friday: https://bit.ly/3I6nJtz If you buy something from a Verge link, Vox Media may receive a commission without exerting any influence on editorial content. For more information about our ethics policy, visit: https://www.theverge.com/ethics-state...