James Patterson is one of the world’s most successful authors, having sold over four hundred million books. In this episode James takes us through the challenges of his career and the ‘Eureka moment’ that made him quit marketing and become a full time writer. Having co-authored books with Bill Clinton and Dolly Parton, James explores how to best build relationships, earn trust and the importance of laughter. Having grown-up working class, and gradually made his way to the wealthy upper class, James explains how authenticity is key within his work, and personal, life. Finding the thing at the core of everything he does is key to James's work, if he can find the core of every book the story can truly begin. Jake, Damian and James discuss how he keeps an inventory of his strengths and weaknesses, the importance of exploration and the value of education. OUT NOW: Pre-order the new High Performance Daily Journal - 365 ways to become your best! https://www.smarturl.it/HPJournal About: The High Performance Podcast offers an intimate glimpse into the lives of high-achieving, successful individuals. It doesn’t matter where our guest has excelled - in sport, music, business or entertainment – they all have first-hand experiences and lessons to share. Find out what non-negotiable behaviours they employed to get them to the top, and keep them there. Hosting every conversation is sports broadcaster Jake Humphrey and leading organisational psychologist Professor Damian Hughes. Jake is currently BT Sport’s Premier League anchor and former face of BBC’s Formula One coverage. Damian continues to work with leading sports organisations and teams to create a high performing culture. Watch full unseen interviews from the podcast: https://www.youtube.com/playlist?list=PLhEga43DyktQKiqShJ75awYPgShWWAxko For more episodes of the podcast, listen here: http://www.podfollow.com/highperformance #highperformancepodcast