How does discounting work? What compels you to buy? Why do sales trigger a response to purchase? What are the psychological reasons why it's hard to resist a sale and how can you apply these principles to a service design business? Learn what a "reverse sale" is and why it works. Charge more while creating the feeling of a discount. If you're looking for some context on how to apply this, look at this video with Ben Burns: https://youtu.be/mg0V0ARv5Jw 1:22 - When should you give a discount? 4:25 - What are the exceptions when giving a discount? 5:30 - Give a discount to loyal customers 6:45 - Give a discount to a customer that buys in bulk. 8:30 - Give a discount to people who want the “early bird” special. 10:00 - Give a discount to for people who invest, and wait. 11:00 - How to use a good story to get people to buy. 12:45 - Give a discount to for people pay early. 15:15 - Why are we compelled to buy things at a discount? Anchor - 16:40 - it holds you to a spot, compare the discount price to original price Time Scarcity 19:30 - the deal is going to go away Quantity Scarcity - 21:22 - Today only! Flash offer Decision - 24:00 27:30 - What is the reverse sale concept? 38:00 - When can you use the reverse sale concept? 39:00 - Bonus Tip: How to apply this as a freelancer 40:45 - Recap 24k wood brim hats https://www.woodbrimhats.com === 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song— Adam Sanborne