What are clients really asking when say, "How much does this cost?" What I wished I knew when I ran my first business. Learn the difference between cost, price and value. In this live stream Chris shares how you can make more money by knowing the difference between cost, price, and value. He reveals that value is subjective to the person buying. Learn more about our Business Bootcamp, designed to help you attract the right clients and grow your business: https://ftris.me/lwu5bzF 06:00 - What is cost? 08:00 - What do people really mean when they say cost? 08:30 - What is the real meaning of value? 11:00 - What should all go into cost? 13:00 - How much should you should charge for profit? 20:00 - Who takes more of the risk you or your client? 23:00 - Who determines the value and price between you and the seller? 32:00 - What is the double keystone effect? 45:00 - Why does the cost of a Coke vary between wholesaler, retailer, and movie theater? 54:00 - Recap Learn about The Futur Business Bootcamp: https://thefutur.com/business-bootcamp Now is the time to attract more profitable clients and charge your worth. Learn how to implement both of these in our free 3-part Scaling From Zero training series - https://thefutur.zoom.us/webinar/register/9116581668230/WN_W0PCGsMoTVa1pHTK6u18-g Want to make a donation: Use Venmo and send to: @theChrisDo Follow him on IG: @theChrisDo === 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song— Adam Sanborne