Artists are compelled by an internal need to create, and the most successful storytelling comes from honoring human experience and universal themes.

“artists are the people that can't not draw or can't not create. It's like it's not like you force yourself to create. You have to force yourself not to”

Brands should focus on the emotional impact their work has on the consumer and how that work empowers them, rather than treating content as a mere distribution exercise.

“I think the best brands ask the question how do I want this work to make the consumer feel about themselves and make them feel empowered to go and do great things”