To read more about Julie & peruse the full show notes, go here👉🏼http://bit.ly/richroll551 Julie Piatt (a.k.a. SriMati) is a yogi, healer, serial entrepreneur, musician, podcast host, mother of four & the bestselling author of three plant-based cookbooks. She's also my wife. Today we discuss her life as a serial entrepreneur culminating in how she became the doyenne of plant-based cheese by dint of her most successful start-up to date, SriMu. Julie offers sage business advice & reminds us of the power of meeting others — and yourself — in love. Enjoy! ✌🏼🌱 - Rich SRIMU http://srimu.com JULIE PIATT http://juliepiatt.com http://instagram.com/srimati LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: http://bit.ly/rrpitunes Spotify: http://bit.ly/rrpspotify Google: http://bit.ly/rrpgooglepods Subscribe to Rich’s newsletter: http://bit.ly/rollcallemail CONNECT WITH RICH ✩ Website - http://richroll.com ✩ Rich Roll Podcast - http://bit.ly/richrollpod ✩ Instagram - http://instagram.com/richroll ✩ Twitter - http://twitter.com/richroll ✩ Facebook - https://www.facebook.com/richrollfans ✩ Strava - http://www.strava.com/athletes/richroll ✩ Memoir: Finding Ultra - http://bit.ly/rrfindingultrarev ✩ Meals - http://meals.richroll.com ✩ Cook - The Plantpower Way - http://bit.ly/rrppwbook ✩ Italian! - The Plantpower Way: Italia - http://bit.ly/rrppwitalia ✩ Support - https://www.patreon.com/richroll FILMED AND EDITED BY BLAKE CURTIS https://www.blakecurtis.net/ * * * * * NEW TO RICH? Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles: http://bit.ly/otillonyt http://bit.ly/vegansglam I LOVE MAIL! SEND IT HERE: 2630 Conejo Spectrum St. Thousand Oaks, CA 91320 00:00 - Introduction 01:04 - Family Updates with Rich & Julie 07:53 - Trusting Your Inner Compass 12:55 - Developing a Connective-ness Within Yourself 18:22 - When to Act Outward & When to Go Inward 22:41 - Facing the Impermanence of Life 25:36 - Curiosity, Kindness & Love 31:52 - Pulling Back the Curtain of Social Media 36:46 - Julie’s Beginning as a Serial Entrepreneur 38:04 - Going to Arizona State to Study Business 39:03 - Julie’s Parents 41:03 - Growing Up in Anchorage, Alaska 42:15 - Getting into the Fashion Industry in LA 50:43 - Experimenting with Direct-to-Consumer 57:32 - Dealing with Burnout 01:01:51 - The Lessons Learned 01:04:44 - Getting into Plant-Based Cheese with SriMu 01:11:38 - Design Principles 01:16:35 - Direct-to-Consumer 01:17:42 - Business Challenges with the Pandemic 01:22:04 - SriMu Show & Tell 01:29:35 - Competing with Dairy 01:33:05 - Creating a New Mindset 01:38:06 - Words of Inspiration 01:40:02 - Closing Remarks #richroll #richrollpodcast