What is strategy? How can a traditional design business adopt strategy into it's core offerings? Chris Do shares his trials and tribulations before discovering a strategic framework in CORE. Chris Do goes into detail about how implementing brand strategy, saved his company. Chris: Blind was on a steady decline after the collapse of the housing market in 2008. Revenue was slowly evaporating, and we had to make changes quickly. We tried repositioning and adding services like web design and branding, but all of them did not net in the results we were looking for. Then we added brand strategy to our offerings, and it changed the direction of our company forever. Learn how CORE Framework that saved our design business. Dotcom Secrets by Russel Brunson https://amzn.to/2T3afUO Sign up for our newsletter for a HUGE discount on CORE and the Brand Messaging Kit: https://www.thefutur.com/newsletter/ #TheFutur #CORE #BrandStrategy #Discovery #ChrisDo #BizofDesign #BusinessofDesign #DesignofBusiness #DesignThinking #GraphicDesign – 👉Subscribe: https://goo.gl/F2AEbk We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklist Essential Design Books: https://bit.ly/futur-design-books Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: http://share.epidemicsound.com/thefutur Artlist: http://bit.ly/2uWdna7 — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 — Host– Chris Do Cinematography– Aaron Szekely, Mark Contreras Live Editor– Erica Pead Editor– Stewart Schuster, Mark Contreras, Aaron Szekely Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.