More Yo on Branding, Identity design, match-making in this AIGA LA speaker series Hecho en LA. Building personalities. This one has been sitting on the shelves for a while, but we finally got around to editing this video. More Yo? Yo bet. Also, check out Yo's sit down conversation with Chris Do: https://www.youtube.com/watch?v=mnSgHLBpOpw Annotations -- 04:34 As a designer, we need to have confidence in selling our ideas 06:57 Designer vs. Artist: It's not about me, it's about solving the problem. 08:50 The brands we surround ourselves with are a part of our self-expression. 10:33 Opportunity: Thinkberry Brand Project 12:51 Starting Ferroconcrete 15:30 Q: What are some of your biggest challenges as owners of a studio? 16:55 Fewer Clients, Bigger Brands 18:24 Becoming a Creative Director 20:05 Q: What sets your studio apart from your competitors? 21:18 Being a Brand Matchmaker: I think of brands as personalities 23:31 TBS Smile Rebrand 31:52 The Brand Handoff - Taking the brand to the next level 32:44 Q: How many of you have your own retail brands? 33:40 Lessons from creating my own retail brand: Fruute 37:17 We closed the physical store, and created an online only retail store. 41:02 We noticed that gifting was a big market 42:16 Connecting with the right brand partnerships 44:20 Building the Commodity Fragrance brand. 47:48 The biggest pleasure that we have, is learning the nitty gritty of the business. 51:07 Getting eyes on the brand: The 1 Minute Model 54:25 We want to create brands that last and stay relevant. 55:25 Let's Think Bigger. Don't be afraid to fail. 56:11 Surround yourself with people who driven people who share your vision. 56:45 If you're not good at something, find someone who is. 57:43 Q: How did you come across Pinkberry? 58:29 Q: What was the size of your proposal? 59:28 Q: Can you talk about the rebrand of the today show? 1:01:33 Q: When you started Fruute, how did you split your time between that and Ferroconcrete? 1:02:34 Q: What's the difference between branding and design? 1:06:22 Q: How did you transition from a services model to a retail model? 1:07:36 Q: How did you turn down work? 1:08:19 Q: How do you bring strategy into the mix for a project? Ferro-Concrete: http://ferroconcrete.com Maker City LA https://www.makercityla.com AIGA LA http://losangeles.aiga.org ___________ Want to get your logo reviewed? Submit here: https://www.facebook.com/theFuturisHere/posts/617496581781398 Get the typography manual here: 📕 https://www.thefutur.com/design-students-build-first-portfolio-get-first-design-job/ Essential reading/book list from Chris Do. 📕 https://www.thefutur.com/essential-reading-creative-professionals-booklist/ Stop Stealing Sheep & Find Out How Type Works, Third Edition 📕 http://amzn.to/2pvpSVx _ Listen to the Futur podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe Sound Cloud https://soundcloud.com/thefuturishere 🔹 HOW TO SUPPORT THE FUTUR: Purchase a Kit: https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. 🔹 Music on the show from Art-list.io http://goo.gl/22VpQi 🔹 Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo _ Connect with us online: 🔔 http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Connect with Chris Do: https://twitter.com/theChrisDo Twitter https://www.facebook.com/BizOfDesign https://www.instagram.com/thechrisdo Credits: Executive Producer– Chris Do Speaker— Yo Santosa Cinematography– Andrew Truong, Archi Prudencio Editor– Stewart Schuster Annotations– Isaiah Nwukor Typefaces: Futura, Din, Champion gothic Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.