Charlie Sloth is a radio presenter on Apple Music One, and previously on Radio One. The creator of “Fire in the Booth”, he is known as an adept and visionary patron of new artists worldwide. Appearing on Sloths show is the moment many rappers and musical artists ‘make it’. Topic: 00:00 Intro 01:53 How my environment shaped me 11:22 Tower Block Dreams 13:56 Self-belief & hard times 23:15 The beginnings of Charlie Sloth 29:04 The lack of role models 32:22 Fire In The Booth 41:42 Your brand's integrity and deleting episodes 49:56 Doubting myself 56:34 What make a great artist 01:04:46 Joining Apple Music 01:13:35 Au vodka & the strategy to make it succesful 01:26:22 Your personal life & work-life balance 01:36:27 Our last guest’s questions Charlie: Instagram - http://bit.ly/3u2YD8n Twitter - http://bit.ly/3gDhLqn Join this channel to get access to perks: https://bit.ly/3Dpmgx5 Listen on: Apple podcast - https://apple.co/3TTvxDf Spotify - https://spoti.fi/3VX3yEw Follow: Instagram: https://bit.ly/3CXkF0d Twitter: https://bit.ly/3ss7pM0 Linkedin: https://bit.ly/3z3CSYM Telegram: https://g2ul0.app.link/SBExclusiveCommun Sponsors: BlueJeans - https://g2ul0.app.link/NCgpGjVNKsb Huel - https://g2ul0.app.link/G4RjcdKNKsb