Today we have absolute rodeo legend Cody Lambert, NFR Qualifier and PBR Co-Founder. Cody tells us what it was like going to rodeos with guys like Lane Frost, Tuff Hedeman, and Ty Murray. He also goes into detail about creating the PBR and how he developed the bull riding protective vest. You don't wanna miss it, Ol' Son! Thanks watching and don't forget to like, comment, and subscribe! A lot of you aren't subscribed and lemme tell you, it matters! RodeoTime.com is MY apparel line, please go check it out! This is how we are about to afford to make the videos! ALSO text me "Special Offer" to (940)353-0890 and I will let you know about new deals on the apparel. Yes, it is really me texting you. RanchFuel.com use code DALE for 15% off MtnOps.com use code DALE for 20% off RockandRollDenim.com is where you can get the Reflex ol son! TotalFeeds.com to find a dealer near you for your horses nutrition! FeedBuggyCorporate.com takes you to the Can-Am you need! Americanhat.net is where you can hear more about the hat real COWBOYS wear!