Join Ben, Jaime and Chris as they critique your logo submission live on Facebook and Youtube. Interact and watch us in real time on the Futur's live stream. Buy the Brand Gap on Amazon: http://amzn.to/2lkyO2k Get the typography manual here: https://www.thefutur.com/design-students-build-first-portfolio-get-first-design-job/ Kerntype - a Kerning Game - http://type.method.ac Annotations -- 00:02:02 What is a logo / trademark? 00:02:59 Three types of logos 00:05:13 Logos need to be legible from six feet away 00:07:00 Design your logos to be legible in black and white 00:12:48 Shape vs Line: Think about form 00:13:19 Try not to jump on design trends 00:14:44 Idea: the whole is greater than the sum of the parts 00:21:23 80% of the challenge is finding the right typeface to communicate feeling and balance 00:21:58 Logo Design Checklist / Summary 00:23:45 Q: How do you make a timeless logo? 00:27:00 Logo Critique & Redesign - Midas 00:42:35 Logo Critique & Redesign - m_spinola 00:46:00 How to fix your typography logo kerning 00:52:20 The Futur Podcast - Itunes 00:54:13 Logo Critique & Redesign - Monogram Logo - G.K 00:57:00 Ben's Tip: Boost design creativity with thumbnail sketches 00:57:53 Chris's Tip: Think about the message you are trying to convey 01:01:30 Logo Critique & Redesign - J.B.B 01:07:30 A logo is never meant to explain, only to identify 01:12:07 Symbol meanings from colors and shapes are subjective 01:16:57 The secret to great logo design: Use one embellishment 01:19:50 Lightning Round: Logo Critiques Media Drop -- The Brand Gap - Marty Neumeier Michael Bierut - Vox Logos _ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _ Connect with us online: http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Connect with Chris Do: https://twitter.com/theChrisDo Twitter https://www.facebook.com/BizOfDesign https://www.instagram.com/thechrisdo Credits: Executive Producer– Chris Do Host– Chris Do Director– Aaron Szekely Cinematography– Aaron Szekely Editor– Cheryl Stevens Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Social Media Manager – Cheryl Stevens Annotations– Isaiah Nwukor Typefaces: Futura, Din === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.