Regenerative farming pioneer Joel Salatin joins Dr. Jordan B. Peterson to challenge the myth that cows are bad for the planet. They explore how pasture-based farming restores ecosystems, the dangers of industrial agriculture, and why storytelling matters in the fight for the future of food. Joel Salatin, dubbed the "Lunatic Farmer," is a Christian libertarian environmentalist and one of the most outspoken voices in regenerative agriculture. Co-owner of Polyface Farm in Virginia, he supplies thousands with pasture-raised meats and teaches sustainable farming worldwide. With 16 books, such as “The Omnivore’s Dilemma," countless columns, and a wildly engaging speaking style, Salatin blends mischief, grit, and deep cultural insight to challenge how we think about food, freedom, and stewardship of the land. This episode was filmed on March, 10th, 2025. Unlock the ad-free experience of The Jordan B. Peterson Podcast and dive into exclusive bonus content on DailyWire+. Start watching now: http://dwpluspeterson.com/yt ALL LINKS: https://feedlink.io/jordanbpeterson | Sponsors | Fatty15: Get an additional 15% off your 90-day subscription Starter Kit at https://fatty15.com/PETERSON and use code PETERSON at checkout PreBorn!: Help save babies from abortion. Visit https://preborn.com/JORDAN Shopify: Sign up for your one-dollar-per month trial period at http://shopify.com/jbp Join Peterson Academy today! https://petersonacademy.com/ ExpressVPN: Go to https://expressvpn.com/jordan and find out how you can get 4 months of ExpressVPN free! | Links | For Joel Salatin: On X https://x.com/joelsalatin?lang=en Polyface Farms website https://polyfacefarms.com/ Read “Homestead Tsunami: Good for Country, Critters, and Kids” https://a.co/d/5gg3vAV Read “You Can Farm: The Entrepreneur's Guide to Start & Succeed in a Farming Enterprise” https://a.co/d/fX8wSWF | Chapters | (0:00) Coming up (0:45) Intro (2:59) Salatin’s family started farming to fight socialism (10:51) Farm size, modular animal shelters and controlled grazing (22:30) Terraforming gullies to be herd-habitable (25:48) Are cows contributing to climate change? (32:31) The invention of egg-mobiles (36:33) Cow psychology and behavioral adaptation (40:24) Nature has a natural seed bank (45:40) The economics of farming—why it’s worth it (49:06) Interface matters: how to market your produce beyond the farmers market (53:45) The number one reason farms fail (56:19) How to start from scratch - “It took us three years before we could exhale” (59:40) The secret to success in any profession (1:02:35) This will be the most valuable asset to your business (1:04:45) Reinforcement learning theory (1:07:54) Relationship marketing: mastering this will propel your business (1:19:52) Farming needs young people—an invitation // LINKS // Peterson Academy https://petersonacademy.com ARC https://www.arcforum.com Books - https://www.jordanbpeterson.com/books/ #JordanPeterson #JordanBPeterson #DrJordanPeterson #DrJordanBPeterson #dailywireplus Ep. 0539