Sales should be viewed as forming genuine, long-term relationships based on mutual benefit rather than as manipulation or a way to make a quick sale.

“you're not selling, you're forming relationships because if you're a salesman and you have even the vaguest clue, you don't lie to your damn customers because you actually want to have a relationship with them for like the next 20 years.”

It is selfish for someone to avoid sales out of a fear of rejection if they believe in the product they are selling because they are prioritizing their own discomfort over resolving the potential cust

“I think it's really selfish to be afraid of that rejection because if you believe in what you're selling, then you have to ask yourself, is my 30 seconds of rejection feeling more important to me than the pain I might be resolving for this person over the next few decades of their life?”