Jasmine Crockett's campaign launch ad is an effective and clever piece of political messaging that succeeds by leaning into Donald Trump's prominence.

“I think it's a great ad. I think it's a great launch video. I mean that without any irony whatsoever. It's great. It's Why is it great? It's great because she gets what politics in America is about right now. And that's one word, five letters. Trump.”

He believes Jasmine Crockett is a formidable politician who has nothing to lose by running for Senate.

“I mean, Jasmine has nothing to lose in this situation. She's playing with house money. You know what I mean? At the least, it's going to increase her profile, you know? like she's like Jasmine has nothing to lose in this situation.”