Creators should proactively manage brand deals by being extremely clear about all terms before signing and ensuring the partnership aligns with their audience's interests.

“I want to know the exact plan before any of that is made and from that we're able to proactively shoot something that fits what the brand wants but is also going to be a viral video for us”

Creators should secure brand deals for multiple videos rather than individual ones to maintain a sustainable portfolio of work.

“the way we do it is say hey buy across at a minimum three episodes yeah you know and you you don't really have much say in what those episodes are but buy across three and it's a portfolio of Max Fox yeah one of them might hit one of them might be average”