Tuition negotiation is a viable business because it offers an alignment of incentives where the service provider only earns a percentage of the savings generated for the client.

“I don't know if any company doing tuition negotiations as a service why not why would we not do this it's an alignment of incentives you charge zero dollar to the families or the students you take a percentage of whatever you save what do you have to lose”

Building a business around tuition negotiation is difficult because it relies on individual, non-scalable relationships with university admissions offices.

“I think that there are some businesses around negotiation as a service but that's also not very popular the reason I think that it's not more popular and the reason I brought up insurance is because there are so many different insurance companies that you have to talk to the decision maker”