If you lack a track record and case studies, you should perform work for free to establish your reputation.

“If you're starting out and you have no track record, you should go get a track record for free. Like you working for free is still a better deal for you than it is for them.”

Entrepreneurs should pitch their business stories to local news stations to gain free, high-credibility exposure.

“So I reached out to KUTV and here in Utah and just said, "Hey, I built a business in a weekend with AI." Like, that's a cool kind of hook, right? Like I like that this guy built a business in a weekend. That's a cool story. Let's do it.”

Hosting events is an effective way to attract new patients, even if the initial plan needs adjustment due to seasonal population shifts.

“Well, that's exactly what I did. And now we have an entire lecture series set up with a couple of venues that are where our ideal clients live.”

A business owner should prioritize direct customer outreach methods like yard signs and flyer distribution to ensure their business is widely known.

“best advice I can give you is that no one knows who you are so look at yourself in the mirror because it's the only person who knows right now that you're starting a business and you need it to be everybody”

Effective sales involve removing friction by allowing customers to picture themselves benefiting from the product or service.

“to me, what I'm hearing is you're removing the friction of them not being able to see themselves in that thing, in the car that you're trying to sell them with the AI tool that you're trying to build them. You're painting the picture for them.”

Business owners must understand the underlying psychological needs that motivate their customers to make a purchase.

“you need to understand why they are actually coming to you only then can you give them the recipe which they want but you can then deliver what they actually need”