Jordan Peterson suggests that the artist is responsible for guiding the viewer's attention by choosing which elements to highlight and which to obscure.

“the artist is helping the viewer view the image by making decisions about what is highlighted and what isn't and that's part of how the artist allows the image to tell a story because the artist can guide the attention of the viewer by making careful choices about what's foreground and what's backgr”

Juliette Fogra believes that in order for an illustration to be effective, it must maintain perfect balance and harmony.

“i had to create shape wise something harmonious perfectly harmonious it has to be balanced out perfectly otherwise it's junk”