He believes that the increasing number of smartphone models and product SKUs is a shift in Apple's historical strategy.

“what's happening then is that from like uh from whether it's from a developer perspective or a user perspective the iphone is changing currently you can get iphones with all kinds of different sizes all kinds of different capabilities”

Marques attributes the recent growth in Google Pixel market share to improved marketing efforts and flagship-tier hardware.

“now that you have one that also is the flagship people were looking for but also is doing better at marketing that's how why you're gonna see 230 percent growth”

Andrew predicts that Google Pixel will reach five percent of the North American market share by the end of 2022.

“in quarter and just remember six a is not included in this two percent right now so you're including that also five percent yeah i can see them getting to five”