Adding notification features to a screenless device defeats the purpose of minimalist, non-distracting tech.

“The whole point of a screenless device is that you want to forget about it. It's just going to remind you all the time that it's there.”

Andrew sees potential utility for the earbud case screen in specific environments like climbing where carrying a phone is impractical.

“i could see this being awesome for climbing because my phone is in my chalk bag that comes around with me but my earbuds case could just be sitting on the mat next to me”

He believes the success of the original Pebble Smartwatch stemmed from its utility as a simple tool to reduce phone usage.

“it was a way to use your phone a little less like you would get the notification on your wrist so you didn't have to take your phone out your pocket and then the phone the notification would say like it's a text from someone or it's an email or whatever it is then you can just put it down”