Heath believes that when someone experiences a gut feeling of being cheated on, it is a real indication that something is wrong.

“if you get a feeling baby it is real”

She argues that being cheated on is not as problematic as the associated humiliation of being embarrassed in front of others.

“I always said that about cheaters I'm like you know I actually don't mind the cheating it's like the humiliation cuz people know you're with me and it's like wow you really just dming girls behind my back like that's so embarrassing”

Cheating is an exhausting and overwhelming endeavor that involves unsustainable, high-stakes multitasking.

“I don't understand why people cheat with so many people because is it not exhausting yeah like how do you do that when I have two people texting me at the same time I get panicked it's so hard I start getting so overwhelmed I can't breathe”

Cheating is an emotionally driven behavior that stems from a person's desire to feel like a different version of themselves.

“I've heard someone says that when you cheat you're not looking for a new person you're looking for like a new version of yourself where you're like you're that old version that you felt with her right exactly yeah I wanna I don't look I want a different person I want a different version of me”

Cheating involves a high level of customer service and constant availability.

“what did they say they were saying like um time management is all about customer service cheating is all about customer service you're on call 24 7.”