Diversifying beyond content by creating physical products with high quality standards is essential for a long-lasting brand.

“it took us I think three years or whatever it was to build the screwdriver because we really are just like doing things from scratch and we're perfectionist about it and we bet big”

Scaling a business involves identifying the current constraint, solving it, and then moving to the next constraint as the business grows.

“The most successful businesses I've ever worked with, I've invested in, keep finding and breaking through their current problem, their current constraint, and then moving on to the next one. Because this is not a one-time fix. It's a way of thinking.”