Companies with very high close rates are likely significantly underpriced and should consider increasing prices to maximize profitability.

“if you're closing at 80% or more in whatever you sell, so four out of five people you talk to buy your thing, you're typically underpriced by 3 to 4x.”

Businesses can significantly increase profit margins by targeting luxury or affluent niches rather than competing on volume for lower-income clients.

“We made one change which is we just said in front of his business name and in all of his ads luxury home inspections instead of just San, you know, San Diego home inspections or whatever city he was in previously. And that one change increased his margins by 45%”

Initial service pricing should be low or performance-based to gain traction and data before raising rates.

“I would just start super cheap get your foot in the door get some traction get some data get a case study and then charge bore later on”