The speaker advises that when one is unsure about the title of a book, they should utilize A/B testing to determine which option generates the most audience interest.

“instead of having a really emotional debate I said give me a week let me test it I'm very good at testing and went on to Google Adwords and created or I should say bought domains for these various book titles created advertisements that had the book titles as the headline”

Writers should strive to understand the underlying mechanics of storytelling so they can deconstruct successful works and rebuild them into their own unique creations.

“train yourself to look at something you love and break it down to why you love it on a fundamental level and then rebuild it into something that is your own”

Creativity requires separation of the drafting process from the editing process, as one cannot judge while producing.

“for me creativity is always there's one mode which is spewing and then one mode which is assessing and editing and you can't do it at the same time and I think a lot of people the reason why they're not creative is they try to do it at the same time they're judging every sentence”

Telling stories that exist in the mundane, quotidian gaps of life, rather than just the highlights, is a key hallmark of resonant, authentic work.

“telling stories that kind of fall in the gaps between what we're used to seeing like in between the highlights like what's going on you know at breakfast or whatever”

Authentic creativity requires individuals to follow their own internal whims and core nature rather than attempting to perform as a consistent brand.

“The more you bring your full self to anything you do, the happier that thing will make you and the more satisfying and the more brilliant the thing will be, you know.”