Global food production must increase by over 50 percent by 2050 to meet the needs of a growing population while minimizing further environmental damage.

“so by the year 2050 the UN estimates will need to increase Global food production by North the 50% so the way we're doing that is we're eating into the Amazon we're taking up more land that otherwise has these kind of diverse ecosystems”

Commercial coffee production prioritizes volume and profit over quality, leading to the use of inferior beans and dark roasting methods that mask defects.

“what is sought in commercial coffee is the maximum possible volume and maximum profit. So, commercial coffee will collect all those beans that are from the surplus production of specialty coffee. He's going to roast it to a fairly high level to ensure a consistent flavor.”