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Businesses utilizing a Cost Plus pricing model should switch to value-based pricing to increase profitability.
“every business I know that does a cost plus model doesn't make a lot of money and so you want to switch to Value based pricing which is purely based on what someone's willingness to pay is and that could be unlimited and it doesn't matter what your stuff costs”
Alex Hormozi · Mar 2025 · 3 episodes · 647K views on this topicExtracted by a model; may misattribute who said what.
Complete months · first on record Dec 2024