Cold emailing remains a viable and effective strategy for customer acquisition when executed with proper research and messaging.

“We got our first customers through cold email. We were using our tool to build out lists of people. We were cold emailing >> own dog food. Eating my eating our own dog food, for sure, which we still do to this day.”

Cold emailing is a highly effective, scalable way to find customers for a line striping business.

“So, my secret to to finding customers is the email”

The effectiveness of cold email follow-ups diminishes significantly after the third touchpoint.

“Typically when I send cold emails, I see such a big drop off at like the third follow-up that like the open rate is like so low and the response rate is abysmal. Like if they are responding, they're saying leave me alone. That I just thought it was like diminishing returns.”